In an effort to attract engineering students for summer jobs, the Finnish city of Rauma is offering free housing and transportation perks to selected candidates. Matti Simoska, who arrived in Rauma for work at UPM's factory ten years ago, highlights the significance of this initiative. The opportunity of free accommodation helped him overcome the initial hesitation of moving to a new city, ultimately leading to a rewarding summer experience and a deeper connection to Rauma.

Matti worked in Rauma for two consecutive summers during his university studies, which provided him with invaluable experience in an unfamiliar environment. Although he did not decide to stay after his first summer, the positive experiences he had in Rauma contributed to his eventual return four years later, further solidifying the city's appeal to newcomers. The city's successful campaign not only supports students during the summer but also fosters a sense of belonging that can influence their future career decisions.

The initiative demonstrates the city of Rauma's commitment to enhancing its labor market by engaging with students, offering them a low barrier to entry in temporary positions while promoting a thriving community. As students gain experience and forge connections in Rauma, there is a growing likelihood that they will consider relocating there permanently, enriching the local workforce and contributing to the city’s long-term development.