Iisalmi is actively seeking three students for summer employment to manage social media content. The roles are intended for students who are willing to move from outside the region for the opportunity, emphasizing local engagement and promoting the area through digital platforms. To incentivize participation, the city has established a bonus of 1,000 euros to assist with living expenses during the summer internship. Furthermore, students will receive a 300 euro experience pass that allows access to local recreational and wellness services throughout the summer.

This initiative not only aims to attract students to Iisalmi but also serves to promote the city itself on various social media channels, particularly its Instagram and TikTok accounts. The students are required to create content that highlights the amenities and offerings of Iisalmi, enhancing the city's online presence. It is important to note that the bonuses provided to the students are considered taxable income, hence they will need to supply a tax card to receive the benefits.

The city’s strategy reflects a broader trend of municipalities looking to boost local economies by attracting seasonal talent while engaging young people in community-oriented projects. Such initiatives can revitalize local businesses and create more visibility for Iisalmi, potentially leading to increased tourism and investment in the future.