On February 24, the reality show "Gran Hermano" aired its second episode on Telefe, kickstarting with host Santiago del Moro announcing the return of the show with excitement. This edition, dubbed the "Golden Generation" to celebrate its 25th anniversary, includes a mix of celebrities, TikTok stars, and influencers, aimed at attracting a diverse audience. The premiere episode was particularly successful, averaging 17 points during its first part and 14.8 points for the second, marking it as the most-watched show of the day.

The introduction of notable figures such as actress Andrea del Boca and influencer La Pincoya added to the drama and engagement of the audience, setting viewers for what is expected to be a high-stakes and entertaining season. The ratings for the first gala showcased the show's dominance over its competitors, leading to low viewer numbers for rival programming, particularly the movie screening on eltrece, which faced significant challenges in competing against the newly launched reality show.

As Big Brother continues to air, it remains to be seen how the competition will respond and whether the ratings will sustain their momentum in the coming weeks. The impact of social media personalities entering the show could play a crucial role in shaping viewer engagement and subsequent episodes, making it a focal point of entertainment discussions across platforms.