The Amazon Poranga Fashion (APF) initiative has officially opened its Hub APF at the Amazon Bionegocios Center (CBA) in Manaus, with the inauguration scheduled for Saturday, October 28, at 6:30 PM. This event marks a significant development for Amazonian fashion, as it establishes a permanent presence in one of the North’s key bioeconomy centers. During the opening ceremony, projections and plans for 2026 will be presented, along with new projects designed to strengthen creators and brands from the Amazon region.

Jessilda Furtado, the project's creator, highlighted the inauguration as a structural advancement for the creative economy in the state of Amazonas. She emphasized the importance of integrating fashion, art, and culture with innovation and bioeconomy. This hub is seen as a symbol of the growth and maturity of a movement that comprehends not only the elegance of Amazonian fashion but also its potential to contribute to a sustainable economic model.

The creation of this hub is expected to facilitate new opportunities for local designers and brands, driving forward the narrative of sustainable fashion and creative entrepreneurship in the Amazon. It reflects a broader trend of recognizing the cultural and economic importance of indigenous and regional fashion, positioning the Amazon as a vibrant player in the global creative economy.