The U.S. high-end smartphone market is currently experiencing a transition as Samsung prepares to unveil its Galaxy S26 series. As the launch draws near, the existing Galaxy S25 models are witnessing price adjustments, reflecting market strategies around the upcoming release. This context highlights how tech companies often reduce the pricing of older models as new ones are introduced to maintain competitive advantage.

As of February 2026, the base version of the Samsung Galaxy S25 is listed for $799.99, while the more budget-friendly S25 FE variant is priced at $649.99. The Galaxy S25+ model is priced higher at $999.99, and there's a premium variant, the Galaxy S25 Ultra, which has yet to be disclosed in the provided content. These prices show how Samsung is positioning its older models against the imminent launch of the S26 to entice consumers.