Samsung is gearing up for the launch of its Galaxy S26 smartphone on February 25, and ahead of this event, the older model, Galaxy S25 Ultra, has seen a significant price reduction. Originally launched at a price of ₹1,29,999 for the 12GB RAM + 256GB storage variant, the current listed price on Flipkart is now ₹1,09,856, making it an attractive option for buyers looking for a high-end smartphone without waiting for the latest model.

This price drop is further enhanced by various bank discounts, allowing users to save up to ₹4,000 with specific bank cards, bringing the effective price down to ₹1,05,856. Additionally, there are exchange offers available for customers looking to trade in their old phones. Such discounts and offers may encourage consumers to purchase the S25 Ultra rather than waiting for the new model, especially if they are looking for premium features without paying full price.

The Samsung Galaxy S25 Ultra boasts impressive features such as a 6.9-inch Dynamic AMOLED display and is powered by the Qualcomm Snapdragon 8 Elite processor. As the competition in the smartphone market intensifies, Samsung's strategic price adjustments reflect its efforts to attract customers even as it prepares to unveil its next generation of devices.