The 'Paulistana Times Square' project, designed to install large LED screens in the center of Sao Paulo, has received a unanimous approval from the Municipal Council for the Preservation of Historical, Cultural and Environmental Heritage of the City of Sao Paulo (Conpresp). This approval is a significant step for the initiative, which aims to enhance the visual appeal and vibrancy of the area, particularly along the Avenida São João and Ipiranga. While no buildings in the immediate vicinity are classified as historical, the proposal was scrutinized due to its proximity to protected structures, highlighting the balance between urban development and heritage conservation.

In her report, Marília Barbour, the director of the Historical Heritage Department, emphasized that the project does not pose any threat to the integrity of the nearby protected buildings. This statement aims to assuage concerns from heritage advocates regarding potential visual pollution or detriment to the historical context. The project is positioned to contribute positively to the urban landscape, with expectations of initiating construction within the upcoming months, pending additional necessary permits.

The integration of such modern installations reflects a wider trend in urban centers globally, where cities often seek to blend historical preservation with contemporary urbanism. The 'Paulistana Times Square' initiative could serve as a model for other projects in Brazil aiming to revitalize city centers while respecting the importance of historical sites, demonstrating that it is possible to innovate while maintaining cultural heritage.