For just over a decade, Swedish-Finns have had their own flag, created after a vote by the Swedish-Finn delegation, which saw around 70% supporting the concept of a minority flag. Despite the strong backing, the sales performance of this flag has been underwhelming, particularly when compared to the Finnish national flag, which outsells it by a factor of four to five times. This discrepancy raises questions about the visibility and cultural integration of the Swedish-Finnish identity within Swedish society.

Reports from major flag retailers indicate that while interest in the Swedish-Finnish flag has seen a slight uptick, overall sales remain low, often numbering only a few units sold per year. Events like the Swedish-Finnish Day, where municipalities hoist the flag, have not translated into increased commercial sales. The low demand despite community support suggests that while there is a recognition of the identity, it does not translate into purchasing behavior or popularity among the general public.

The situation highlights the challenges faced by minority groups in promoting their symbols and identity in broader national narratives. The vibrant Finnish flag continues to dominate sales, indicating that the Swedish public's affinity may still lean primarily towards the national icon rather than the distinct identity represented by the Swedish-Finnish flag. This poses significant implications for the representation and visibility of multicultural identities within Sweden, posing questions about what influences people’s choices when it comes to national and minority symbols.