On February 24, Sweden celebrates Swedish Finn Day, recognizing the contributions and identity of the Swedish Finns, one of Sweden's five national minorities. Swedish Finns are individuals living in Sweden with Finnish heritage, and the day serves to honor their cultural significance. Despite the existence of a specific flag for Swedish Finns for over a decade, it remains less popular compared to the Finnish flag, which continues to sell well in Sweden, reflecting a complex relationship with national identity among the diaspora.

Surveys by Swedish flag sellers reveal a consistent demand for the Finnish flag, in contrast to the limited popularity of the Swedish Finns' own flag. While there has been a slight increase in interest over recent years, it remains marginal. Individuals like Helena Svanbäck from Trosa illustrate this trend, as she already possesses the Finnish and Swedish flags but is considering adding the Swedish Finn flag to her collection, despite her identification as a Finland-Swede rather than a Swedish Finn. This situation demonstrates a nuanced understanding of identity among Finns in Sweden, blending patriotism for their heritage with a desire to maintain connections to their current national identity.

The ongoing allegiance to the Finnish flag over the Swedish Finn flag prompts questions about the visibility and recognition of Swedish Finns within Sweden's national identity narrative. As these conversations evolve, events like Swedish Finn Day play an important role in fostering community, awareness, and celebration of cultural heritage, inviting broader recognition and respect for the unique identities represented within Sweden's multifaceted population.