eSky has launched a 'self catering' travel option designed to cater to modern travelers who value dietary control and budget-friendly options. Unlike traditional all-inclusive packages, self catering allows guests the freedom to manage their own meals during their trips. According to eSky's product manager, Magdalena Gruca, the trend reflects a shift in traveler preferences, with more people opting for self catering instead of conventional all-inclusive offerings.

The concept of self catering is not new; it has been popular in Western markets, particularly in the UK, where it is one of the most sought-after travel preferences. eSky's introduction of this option signifies a change in how travel packages are structured, as it has previously been regarded as a minor aspect of hotel accommodations. However, the growing demand from travelers indicates that this format may soon take precedence in the travel industry.

The move also demonstrates a broader shift in consumer preferences towards more personalized travel experiences as travelers look to create their own itineraries and choose their meals according to their specific needs. This change could have significant implications for the travel and hospitality industry, as companies may need to adapt their offerings to stay relevant in a fast-evolving market, catering to a more independent and conscious consumer base.