The Praia Limpa project in Recife is back for its 27th edition, focusing on keeping local beaches clean, safe, and welcoming for both residents and tourists.
The Praia Limpa initiative has returned to Recife, marking another summer dedicated to community mobilization aimed at maintaining cleanliness and safety across three of the city's beaches. Partnered with Globo and the Recife City Hall, the project has reached its 27th edition in 2026, solidifying itself as one of the foremost environmentally conscious endeavors in the capital of Pernambuco. The program is a response to the increasing need for sustainable beach management as urban tourism rises in popularity.
Operating 24 hours a day, Praia Limpa is supported by a comprehensive cleanup system, public safety enforcement, and educational outreach. This involves not only daily cleaning operations but also the deployment of environmental monitors and partnerships with local stakeholders who understand the coastal dynamics of the area. Their ongoing efforts are vital in enhancing the recreational experience for locals and visitors alike, promoting a culture of responsibility towards the environment.
The project includes detailed infographics that outline its operational framework and encourage individual contributions towards a cleaner beach environment. The overarching message emphasizes that a conscious summer in Recife is dependent on collective action, promoting awareness not only during the summer months but as a part of everyday life on the coast.
