Nine months after Santiago 'Tato' Algorta won the last season of Big Brother in Argentina, the iconic reality show has returned with a new edition called 'Golden Generation'. This season introduces 18 participants, including a mix of influencers, actors, former soccer players, and other public figures, highlighting significant personalities like Andrea del Boca. The show aims to captivate audiences with its fresh lineup and returning elements from previous seasons.

The new studio setup has also been redesigned for this season, featuring a more spacious environment that can host up to 650 audience members. The seating arrangement is now shaped like an ascending semicircle, promoting a more inclusive atmosphere by eliminating the traditional divisions between sections that were present in previous editions. This change in design reflects the show's efforts to enhance viewer engagement and create a more vibrant atmosphere.

Prior to the official airing, former contestants gathered for a rehearsal, setting the stage for what was anticipated to be an exciting premiere. With such an array of personalities from different backgrounds, the show is expected to generate conversations and buzz, ensuring its place in the Argentine entertainment landscape.