The World Rally Championship (WRC) has faced challenges in recent years primarily due to a decrease in the number of factory teams participating in the main class. However, upcoming changes are indicating a positive shift for the series, as reports suggest the championship is close to acquiring a new promoter, which could bring about significant changes and revitalize interest. Additionally, the technical regulations for the championship's main category are set to change next year, opening the door for the inclusion of new teams that could enhance competition and viewer engagement.

Furthermore, an exciting development on the horizon is the potential realization of the long-anticipated US rally, projected to finally take place in 2027. This announcement marks a significant milestone, as the inclusion of a rally in the United States has been a goal for the championship for many years. This potential expansion not only reflects the growth ambitions of the WRC but also underscores the increasing global interest in rallying, particularly in markets outside of Europe.

Key figures in the rally community are optimistic about this overall renaissance in the sport. Jari-Matti Latvala, head of the Toyota rally team, noted the critical role that Malcolm Wilson, a long-standing influential figure in rallying and currently the vice president of the FIA, is expected to play in these developments. Wilson's extensive experience and history within the sport, including his previous role as head of the M-Sport team and work with various Finnish drivers, positions him as a vital catalyst for a positive turnaround in the WRC.