Sheinin and Temu must soon reveal the backgrounds of their products - Tampere leading the way in the green transition
Tampere is the first major city in Finland to commit to the EU’s green development program, which includes implementing a digital product passport for greater transparency in product sourcing.
Tampere has taken a significant step as the first of Finland's large cities to commit to a European Union initiative aimed at advancing green development. This commitment includes the implementation of a digital product passport system designed to provide comprehensive information about products sold within the EU. The initiative aims for all products covered by the digital passport to have a standardized identifier by 2030, enhancing consumer awareness regarding product origins, materials, carbon footprints, and longevity practices.
The digital product passport will apply to all physical products sold in the EU, including textiles, and will require transparency from both European manufacturers and importers, such as fast fashion companies Temu and Shein from China. This move is significant as it aims to ensure a uniform knowledge base surrounding products available in the EU market, promoting greater accountability and sustainability among companies.
By establishing these standards, the EU is encouraging a shift toward more sustainable practices and eco-friendly design in product development. The expected outcome is not only to benefit consumers through informed purchasing decisions but also to contribute to environmental conservation by reducing waste and promoting sustainable product lifecycle management. The initiative reflects a growing demand for transparency and accountability in the fashion industry and beyond.