The city of Olímpia, located in the São José do Rio Preto region of northwest São Paulo, hosts around 5 million tourists each year, with its primary attraction being the Thermas dos Laranjais water park, which alone receives 2 million visitors annually. The expansive 300,000 square meters dedicated to leisure make it an appealing destination, attracting families that travel long distances to enjoy the facilities.

Watson Goodman, a local businessman, mentions that families often spend hours traveling by road to reach Olímpia for its water attractions, particularly when seasonal changes encourage visits away from coastal beaches. This trend highlights how Olímpia becomes a favored getaway during the off-peak beach months, especially when the temperature drops, making it ideal for a water park experience.

The interior of São Paulo has established itself as a significant tourist destination within the state, offering various options for relaxation and entertainment during holidays or weekends. The tourism sector plays a critical role in energizing the local economy, creating jobs, and boosting businesses, as emphasized in the regional news series 'Turismo SP' aired by TV TEM.