Feb 23 • 15:19 UTC 🇧🇷 Brazil G1 (PT)

Boat or 'beach'? Rio Tietê boosts tourism in the interior of SP

The interior of São Paulo is emerging as a wellness and leisure destination, with the Tietê River attracting tourists to locations like Barra Bonita for recreational activities.

The interior of São Paulo state, especially areas around the Tietê River, is becoming a prominent destination for tourism focused on wellness and nature. Barra Bonita, located in the Bauru region, is a key example where visitors flock to enjoy the stunning landscapes, engage in recreational activities, and experience the unique 'lock' boat rides available along the river. This location combines the allure of natural beauty with the potential for relaxation and fun, catering to both weekend visitors and those seeking longer vacations.

The Tietê River, which stretches over 1,100 kilometers, is not only a picturesque backdrop but also an economic lifeline for the region. It plays a crucial role in supporting agriculture, livestock, and hydroelectric power plants, impacting over 20 cities in the central-western part of São Paulo. As it flows towards the Paraná River, the Tietê demonstrates its importance beyond leisure, contributing to the local economy and providing vital resources for various industries.

Furthermore, the rise in tourism in the interior of São Paulo is significant for economic growth, creating jobs and stimulating local businesses. Initiatives like the "Turismo SP" series by TV TEM highlight how this sector is essential for the region's development. In towns like Barra Bonita, popular boat rides are set to enhance tourism, showcasing the area's beauty and attracting both locals and tourists eager for new experiences.

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