Vertical cinema is emerging as a landmark in contemporary entertainment, evolving from a casual way of recording videos on smartphones to a substantial global market. According to Market Growth Reports, this new trend is projected to reach $13.8 billion by 2027 and is expected to continue expanding towards 2030. The shift is largely due to the prevalence of smartphones, as vertical films are designed specifically for optimal viewing on these devices.

The term 'vertical short films' refers to series filmed in a vertical orientation, which allows for easier viewing on smartphones. Pablo Garza Segovia, a Mexican filmmaker and specialist in the sector, emphasized in an interview with MILENIO that vertical cinema is not just an emerging trend but is already happening, highlighting its importance in engaging with audiences today. This suggests a fundamental change in how content is created and consumed in the digital age.

As vertical cinema continues to gain traction, it raises questions about the future of traditional horizontal films. The trend reflects a broader evolution in media consumption, as audiences increasingly prefer formats that accommodate their mobile lifestyles. It indicates a shift in industry standards and a potential new paradigm for filmmakers and content creators, who must adapt to engage viewers effectively in this new format.