Senegalese musician Sahad Sarr has marked a significant milestone in his career with the release of his new album, 'African West,' which showcases his unique sound that has developed over the past decade. Drawing inspiration from various cultural influences, including African and American music, Sarr aims to redefine the narrative around global music production. He stresses the importance of creating a distinctive sound that reflects the aspirations and identities of African artists rather than conforming to external expectations.

In interviews, Sarr emphasizes the call for an uninhibited youth and a new perspective on globalization that resonates with African values. He articulates his belief that African musicians should have the freedom to produce music that authentically represents their experiences and creativity. This approach is not only about music but extends to fostering pride in African heritage and encouraging younger generations to think ambitiously about the future of their cultural industries.

Sarr leads community projects in Senegal aimed at inspiring young people to embrace their identities and pursue their dreams creatively. With 'African West,' he hopes to challenge the global music landscape by demonstrating that African artists can define their markets and sonic identities, moving away from stereotypes and imposed narratives. His work serves as an anthem for a new wave of African artists ready to claim their space on the global stage.