Sub-Saharan Africa’s recorded music revenues hit $120m
Sub-Saharan Africa's recorded music revenue reached $120 million in 2025, reflecting a growth trend driven by the rise of paid streaming services and the global influence of African artists.
In 2025, recorded music revenues in Sub-Saharan Africa grew by 15.2%, reaching a significant milestone of $120 million, according to the 2026 Global Music Report issued by the International Federation of the Phonographic Industry (IFPI). This growth marks a continued upward trend in the region's music industry, which has been bolstered by increasing adoption of paid streaming services and improved digital access for audiences. Furthermore, the report highlights the expanding global footprint of African artists, who are gaining recognition and influence beyond the continent.
South Africa has solidified its position as the largest music market in the region, contributing a remarkable 78.1% of total revenues after experiencing a 12.9% increase in earnings over the year. This success illustrates not only the local demand for music but also the international appeal of South African artists, which is part of a broader trend of African music gaining traction across global markets. The IFPI's report indicates that every region of the world experienced growth in recorded music revenues, with notable double-digit gains in four regions, underscoring a healthy global industry.
On a global scale, recorded music revenues for 2025 rose by 6.4% to an impressive $31.7 billion, marking the eleventh consecutive year of growth for the sector. The prominence of streaming services continues to reshape the music landscape, with total streaming revenues exceeding $22 billion, accounting for 69.6% of the global recorded music income. As African artists continue to thrive and capture international audiences, Sub-Saharan Africa's music industry is poised for further evolution and expansion in the coming years.