The American news and commentary channel Newsmax is expanding its operations into Poland, aiming to establish itself as a competitor against existing local right-leaning outlets like TV Republika and wPolsce24, as well as the new Channel Zero TV. With its roots in the U.S. since 2014, Newsmax has been known for its conspiracy theories and strong support for Donald Trump, indicating a similar editorial direction may be expected in Poland. This move marks Poland as the first European Union market for Newsmax's local news channel, following its successful launch in the Balkans.

Representatives from Newsmax Poland have indicated their station will operate independently, leveraging a franchise model from the American parent company. They emphasize that their operation will be distinctly tailored to fit the Polish media landscape while still reflecting the core ideologies of Newsmax in the U.S. This is part of a broader European expansion strategy, signaling an increasing interest in establishing right-wing media narratives across varied European nations.

As the new channel gears up to commence broadcasting in the second quarter of 2026, the implications for the Polish media sphere could be significant. The entry of Newsmax may intensify competition among local broadcasters, potentially altering the media consumption habits of Polish audiences. Moreover, this could further polarize the political media landscape in Poland, challenging the already established platforms and drawing audiences towards its unique brand of news coverage that resonates with right-wing sentiments.