The article highlights how the effective utilization and analysis of data has become a cornerstone of contemporary business operations in Greece. It emphasizes that organizations that build, process, and analyze their data efficiently gain a clear understanding of trends, preferences, and operational needs. In this context, business analytics and artificial intelligence create an ecosystem for decision-making that strengthens strategy and competitiveness within organizations. Official data show that the market is in a phase of systematic maturation.

According to Eurostat (2024), 12% of Greek enterprises with more than ten employees are utilizing Big Data Analytics, which is comparable to many European markets and indicative of steady progress in the adoption of these technologies. Additionally, the European Digital Economy and Society Index (DESI) reveals that 18% of businesses in the country employ advanced forms of analytics, reflecting the growing integration of digital tools in business practices. This trend is critical as it not only enhances operational efficiency but also positions Greek companies to compete in the broader European and global markets.

As businesses increasingly adopt AI and analytics, there are implications for workforce skills and training, indicating a need for continuous education in data literacy. The article suggests that the evolving landscape presents both challenges and opportunities, encouraging organizations to innovate and adapt to maintain their competitive edge. This development underscores the importance of investing in technology and human capital to leverage the potential of artificial intelligence fully, ensuring that Greek businesses thrive in the digital age.