The popularity of Apple iPhones continues to rise in India, as highlighted by a recent promotional deal on Flipkart. The newly launched iPhone 17, which debuted only a few months ago, is now being offered at a lower price than its predecessor, the iPhone 16, which is about a year and a half old. This deal is particularly enticing as it allows consumers to purchase the iPhone 17's base model with 256GB of storage for substantially less than anticipated, marking a notable price reduction in the smartphone market.

Specifically, the iPhone 17 launched with a price tag of 82,900 Indian Rupees (INR) for the 256GB model. Currently, it is listed on Flipkart for 79,999 INR, and with additional offers, the price may drop to as low as 74,900 INR. In contrast, the iPhone 16's official pricing remains at 69,900 INR for the 128GB version, with an extra charge for the 256GB model. Notably, the company has discontinued the iPhone 16 (256GB), underscoring a shift in focus toward the newer, more competitive iPhone 17 offering.

This promotion reflects larger market trends in the smartphone industry, where older models are often discounted to make way for new launches. As competition intensifies, particularly on e-commerce platforms like Flipkart, consumers are prompted to take advantage of these offers, potentially leading to increased sales for Apple in the Indian market. Additionally, the shift in pricing dynamics could have implications for consumer behavior, as the availability of attractive offers may influence the decision-making process for prospective buyers, cementing Apple's market presence in India's rapidly evolving tech landscape.