In a recent statement, Oleg Gross, the chairman of the board of OG Elektra, highlighted the importance of DGM Shipping as a domestic supplier for the pickled sprat products that are pivotal in the Estonian market. The brand named Briisi is witnessing an explosive growth in demand for its 160-gram flavored sprat file boxes, comparable to the anticipated market conditions in 2025. Gross emphasized the transformation of these goods into a major player just in time for Estonia's Independence Day celebrations.

Gross's remarks come as the Estonian food market looks to bolster its domestic production capabilities, thereby reducing reliance on foreign suppliers. The success of local companies like DGM Shipping can be seen as a vital step in strengthening the nation's economy and enhancing food security. This resonates with consumer preferences that increasingly favor local over imported products.

The timing of this announcement, coinciding with significant national celebrations, elevates its impact. As Estonia gears up for its Independence Day, Gross's comments reinforce a sense of national pride and confidence in local entrepreneurship, illustrating how local industries are not just surviving but thriving in a competitive marketplace. This could encourage other businesses within Estonia to innovate and expand their offerings in response to growing consumer demand for local products.