In Tokyo's Shinjuiku Station, a notable initiative has emerged to address the ongoing pigeon problem in urban areas. A local small business has developed an engaging method involving photographs of cats with shiny, reflective eyes, which have been installed on light fixtures near busy train stations. The aim of this project is to determine if these cat images can effectively keep pigeons at bay. This cat, specifically depicted as a yellowish calico with a gaping mouth and visible teeth, serves as a visually striking deterrent to the birds.

The experiment initially took place at the west exit square of Shinjuku Station, where the remarkable shiny-eyed cat images drew public attention and became a topic of conversation on social media. The use of this unusual technique stands out due to its combination of aesthetic appeal and functional purpose, showcasing the creativity of Japanese businesses in finding solutions to urban wildlife challenges. Videos documenting the interactions of pigeons with these installations further provide insight into the effectiveness of the strategy.

Such initiatives not only highlight the innovative spirit of local enterprises but also contribute to urban cleanliness and safety by managing the nuisance posed by pigeons. If successful, this approach could encourage similar methods across other cities in Japan and beyond, combining art and practicality to solve everyday problems faced by urban environments.