Milan has experienced an influx of tourists, particularly near the Olympic Flame and a key viewing area for the Olympic Games. This surge in visitors has benefited local businesses, such as a family-owned café owned by Francesco, who shared insights about their operations. The café, which serves coffee and Italian pasta, has maintained its prices despite the increased demand, betting on customer loyalty to sustain their growth during this bustling period.

Francesco highlighted the critical role that family plays in their business, with his brother Salvador making coffee and their mother preparing pasta, using traditional recipes. The brothers stated that they refrained from taking salaries during the COVID-19 pandemic, allowing the café to survive tough times and emerge stronger with the return of tourists. However, Francesco did not disclose specific figures regarding the café's profit increase amidst the booming tourism.

Italian media have reported a general positive impact on the local economy due to the influx of tourists attending the Olympics, with small businesses like Francesco's café benefiting significantly. This situation underscores the importance of family-run establishments in weathering economic hardships, particularly in the hospitality sector, and highlights the broader economic revival attributed to major events like the Olympics.