During the COVID-19 pandemic, Ronaldo Valim de Oliveira, 73, observed a revival in his typewriter restoration and sales business, which he has operated for 35 years. With the pandemic leading to a surge in interest among young people for vintage typewriters, he has found that many customers are willing to invest significant amounts in these machines, with restoration costs reaching R$ 5,000 and final sales prices potentially hitting R$ 15,000. Despite the seemingly steep prices, Oliveira reports a steady flow of business, recently restoring six typewriters in one week alone.

Oliveira emphasized that the key to his success lies not only in the restoration work but in the stories behind each typewriter, some dating back to the late 19th century. He passionately shares the history of these machines with his customers, indicating that the nostalgia and charm associated with typewriters play a crucial role in their appeal. His commitment to the craft of restoration has enabled him to maintain a unique position in the market with limited competition, which also supports the higher price points for his products.

As the trend continues, Oliveira instills hope for the enduring legacy of typewriters in an ever-digital world. The growing fascination among young people, who found a creative outlet in typewriting during the pandemic, suggests a potential for a second-life for these vintage machines. This phenomenon speaks to both a cultural nostalgia for analog media and a burgeoning appreciation for craftsmanship in an age dominated by digital solutions.