Federico Laboureau grew up in Castelar, an area in the western suburbs of Buenos Aires, and in 2011, he emigrated to the United States feeling weary but not defeated by the struggles of life in Argentina. At the age of 42, Laboureau achieved a significant milestone as he became well-known for designing the interior of the 'casita' that featured in Bad Bunny's halftime show at the last Super Bowl. Although his design appeared for just eight seconds during the performance, it encapsulated the essence of a typical Latin grandmother’s home, resonating with many audiences around the world.

The journey that led Laboureau to this moment was unexpected. He received the call in late December from a producer associated with the halftime shows, who recommended him to the NFL and Bad Bunny's team. They did not provide him with extensive details, which left him in suspense about what the project would entail. Yet, he recognized that the opportunity to represent a vision of home and culture was invaluable and was determined to make the design resonate with both Bad Bunny's heritage and the broader Latin community.

Ultimately, Laboureau's work highlights the intersection of culture and success in the entertainment industry, especially for someone with so many ties to Buenos Aires. His contributions serve as an inspiring narrative about immigrants achieving their dreams in foreign lands, while also showcasing how elements of one's roots can be celebrated on a global stage.