Feb 7 • 17:27 UTC 🇧🇷 Brazil Folha (PT)

Bad Bunny at the Super Bowl: how a packager from a humble Puerto Rican town became a global phenomenon

Bad Bunny, the Puerto Rican artist, has risen from uploading trap music as a teenager to performing at the Super Bowl halftime show, marking a historic achievement in his career.

Bad Bunny, also known as Benito Antonio Martínez Ocasio, has transformed from an unknown artist into a global phenomenon in just over a decade. His stage name, which translates to 'Bad Bunny,' stems from a childhood photo where he donned a bunny suit. Despite his humble beginnings in Vega Baja, Puerto Rico, where he started sharing his trap music on SoundCloud, his talent and authenticity resonated with audiences worldwide.

In a remarkable turn of events, Bad Bunny made history by becoming the first artist to win a Grammy award for Best Album with a fully Spanish-language album with 'Un Verano Sin Ti.' This achievement not only exemplifies the rising influence of Latin music but also signifies a broader recognition of the cultural significance of the Spanish language in music. His recent album 'Debí Tirar Más Fotos' continues to further his legacy and influence in the music industry.

At just 31 years old, he will perform at the Super Bowl halftime show, an event viewed by over 120 million people, showcasing his impact on popular culture and cementing his status as a leading figure in the global music scene. This moment is a testament to his hard work, creativity, and the belief that anyone can rise from humble beginnings to achieve greatness on an international stage.

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