Samsung has significantly reduced the price of its premium smartphone, the Galaxy S25 Ultra, by up to 21,000 rupees as it prepares to introduce the next generation of its flagship series. The price drop comes just ahead of the Galaxy Unpacked event scheduled for February 25, 2026, where the Galaxy S26, S26 Plus, and S26 Ultra will be unveiled. This strategy aligns with a common practice in the mobile industry, wherein companies discount older models to clear inventory in anticipation of new releases.

The Galaxy S25 Ultra was previously priced at around 1.25 lakh rupees, but now it is available for a substantially lower price on multiple online platforms. This significant reduction makes the device more accessible to consumers who may have hesitated due to its high initial price. Furthermore, while the Galaxy S25 Ultra is being overshadowed by the upcoming models, it still boasts a powerful processor and a camera system that remains among the best in the market, making it a worthwhile purchase for those in the market for a high-end smartphone.

This pricing tactic by Samsung may also reflect its market strategy to maintain consumer interest and focus on the new releases. By promoting substantial discounts on the S25 Ultra, the company aims to ensure that all attention shifts to the Galaxy S26 series upon their launch. As the smartphone market continues to evolve, this trend of reducing prices for older models will likely persist, providing buyers with lucrative opportunities to acquire high-spec devices at attractive prices.