Saturday ratings: how Mirtha Legrand did on her return to Buenos Aires on a day full of reruns
Mirtha Legrand returned to her studio in Buenos Aires amidst declining television ratings and a focus on political discussions.
On February 7, the Argentine television landscape was characterized by a decrease in viewership and an increase in reruns. Televisions ratings continued to dwindle, prompting channels to adjust their programming schedules in an attempt to recover viewership numbers. This backdrop set the stage for Mirtha Legrand's return to her Buenos Aires studio, just weeks shy of her 99th birthday after spending January in Mar del Plata.
Legrand's latest episode featured a table of guests that included notable figures such as Patricia Bullrich, Nicolás Wiñazki, Edith Hermida, Guadalupe Vázquez, and Pía Shaw. While the discussion primarily revolved around political issues, the spotlight shifted to Legrand's public plea regarding Jimena Monteverde's departure from the show. Monteverde officially left to focus on her own cooking program, La cocina rebelde, which airs on the same network. Legrand expressed her feelings about the situation, noting that while she was pleased Monteverde had her own show, she would have preferred her to continue on Mirtha's program as well.
This moment quickly gained traction on social media, illustrating the ongoing power and relevance of Legrand's show in the Argentine cultural landscape. Even with the challenges of declining ratings, Legrand's ability to generate discussion and public interest remains a testament to her long-standing influence in Argentine television. The event not only highlights the ongoing challenges faced by traditional television formats but also underscores Legrand's continued role in shaping public dialogue in Argentina.