Bridgestone is taking significant steps to address the challenges of technological transformation in the automotive industry by focusing on the development of human capital. The company believes that enhancing the skills of its employees will be key to improving operational efficiency, optimizing resources, and cultivating brand experts across its commercial network. This initiative incorporates three innovative training strategies aimed at empowering employees at every sales point and ensuring they are motivated to continue their professional development.

To implement this vision, Bridgestone has created a modular training model supported by technological tools that aid in the professionalization of staff across technical, operational, and commercial areas. This model allows team members to progress gradually in their roles, aligning training with their specific needs, pace, and responsibilities. The goal is to strengthen the entire value chain within the company by providing tailored training solutions that enhance productive capabilities and service delivery.

René Salgado, Senior Trade Marketing Manager for Northern Latin America, emphasizes that these new technological training solutions are designed specifically for continuous development, ensuring that Bridgestone's workforce remains equipped to meet the evolving demands of the automotive market. This strategic approach not only fosters a culture of ongoing learning but also positions Bridgestone as a leader in adapting to the technological advancements impacting the automotive sector.