Nokian Tyres collaborates with Swedish startup Reselo to create a tire partially made from birch bark, demonstrating both environmental benefits and improved performance.
Nokian Tyres, a leading tire manufacturer, has partnered with the Swedish startup Reselo to innovate in the tire industry by creating a product partially composed of birch bark. This new type of tire not only aims to green the production process but also shows potential for enhancing overall tire performance. The initiative reflects a growing trend in sustainable manufacturing practices and highlights the role of collaboration between established companies and startups.