At the Milan Cortina Winter Olympics, it wasn’t just the athletes who garnered attention, but also a group of Estonian fans. Known for their vibrant rabbit costumes, these fans, dubbed the Estonian rabbits, attracted considerable crowds and media interest. Their playful and endearing appearance set them apart, making them a symbol of fun and light-heartedness at the event, contributing to the overall festive atmosphere surrounding the games.

The origin of this unique fan phenomenon can be traced back to Tarmo Oras, a passionate sports enthusiast who contacted the national broadcaster's costume rental service. He sought to borrow costumes from the popular children's show "Lumejänesed" (Snow Rabbits), which encapsulates an aspect of Estonia's cultural identity. The act of dressing up not only brought camaraderie among the fans but also showcased the creative spirit of Estonian culture on an international platform, signifying how local traditions can transcend borders through sports.

These bunny-costumed fans served a dual purpose: they entertained the crowd and promoted a sense of national pride. In many ways, they embodied the spirit of winter sports by emphasizing the joy and community aspect of the Olympics rather than merely the competitive edge. Such representations of national identity through playful expressions display how culture can harmonize with sports, bringing people together on a global stage, and highlighting Estonia's unique contributions to the Olympic spirit.