A recent report reveals that Polish households spent over 38 billion zlotys on meat and its alternatives in the past year, with plant-based substitutes failing to gain significant market traction.
A report by YouGov highlighted that Polish households collectively spent more than 38 billion zlotys on meat products and their plant-based substitutes over the last 12 months, indicating a nearly 12% increase compared to 2024. The data suggests that consumers continue to favor traditional meat products over plant-based alternatives, which have not captured a significant share of the market. The findings reveal a strong preference for red meat, poultry, and processed meats within the dietary choices of Poles.
Furthermore, analysis of shopping trends indicates how rising prices have impacted both the meat sector and plant-based alternatives. Despite the increasing costs, the market for traditional meat items remains robust, while plant-based substitutes struggle to establish themselves as a preferred choice. Moreover, the sale of dairy products and plant-based beverages has also seen an uptick, reflecting changing consumer preferences amidst financial pressures.
The report underscores a shift in consumer behavior, highlighting the growing importance of private-label brands as retail stores adapt to shifting buying habits. Factors influencing these choices include price sensitivity and the increasing significance of local brands, which suggests that the landscape of food consumption in Poland is evolving, yet traditional meat remains at the forefront of this market.
