The article discusses recent shifts in the meat and plant-based product markets in Polish households, highlighting a notable increase in sales despite the challenges posed by rising prices. In the last year, Polish consumers collectively spent over 38 billion zlotys on meat products including red meat, poultry, and processed products, reflecting a 12% increase from 2024. This trend indicates a resilient affinity for traditional meat consumption while also addressing the growing interest in plant-based alternatives.

Consumers are increasingly influenced by factors such as price changes and the availability of plant-based substitutes. However, the rising popularity of retailer private labels is shaping purchasing behaviors, allowing shoppers greater affordability without sacrificing variety. The simultaneous rise in both meat and dairy product sales suggests a complex relationship between traditional meat products and the expanding plant-based market, which is also seeing sales growth.

The evolving consumer preferences are significant given the context of heightened awareness regarding health and sustainability. While consumers are exploring plant-based options, meat remains a staple in the Polish diet. This duality in consumer behavior raises important questions for food producers and retailers about how to adapt to changing market dynamics, ensuring that they cater to both traditional and emerging dietary preferences.