Tata Motors, a leader in the electric vehicle segment, has unveiled the new facelift version of its popular electric SUV, the Tata Punch EV, with impressive features and an attractive design. The starting ex-showroom price for the new model is set at 9.69 lakh, which reflects the company’s strategy to cater to a broader market segment looking for affordable yet robust electric vehicles. The significant upgrade in this model revolves around its battery pack, making it more competitive in the growing electric SUV market in India.

A key feature of the new Tata Punch EV is its Battery-as-a-Service (BaaS) model, which allows customers to purchase the vehicle at a lower starting price of 6.49 lakh. Under this model, customers are required to make a monthly EMI payment based on their battery usage, set at 2.6 Rupees per kilometer. This strategy aims to lower the initial cost barrier for potential EV buyers, encouraging more consumers to transition to electric vehicles without the hefty upfront costs typically associated with EV batteries.

As the company initiates official bookings starting today, the Punch EV aims to contribute significantly to Tata Motors’ growth in the electric car market and caters to the rising demand for sustainable transportation in India. With the promise of quick charging times (just 15 minutes to charge) and an impressive range of 468 kilometers, the Punch EV is designed to align with the needs of modern urban mobility, appealing to environmentally conscious consumers eager for convenience and efficiency in their travel choices.