Tata Motors has introduced a new variant of the Harrier EV, featuring an all-wheel-drive option at a lower price point. This marks a shift in the company's strategy since previously the all-wheel-drive setup was exclusive to the top-spec variants. The new variant is expected to attract a wider range of customers by offering more features at a reduced cost.

The new all-wheel-drive variant is priced at ₹26.49 lakh, which is ₹2.5 lakh less than the existing options. This version is equipped with a 75kWh battery, making it comparable to the existing all-wheel-drive models but at a more accessible price. The addition of the Fearless Plus 75 variant with some improvements is aimed at enhancing customer choice within the Harrier EV lineup, which already includes various models catering to different needs.

With this launch, Tata Motors is positioning itself to capitalize on the growing demand for electric vehicles in India, especially in the SUV segment. By diversifying the options available in the Harrier EV range, Tata aims to maintain its competitive edge in the market while appealing to eco-friendly consumers looking for performance and affordability in electric vehicles.