SBT has stirred up controversy by selecting influencer Cela Lopes, who has 5 million followers, as the new host of the show Sabadou, taking over from Virginia Fonseca.
The Brazilian television network SBT has sparked a noteworthy controversy regarding its decision to replace Virginia Fonseca as the host of Sabadou with influencer Cela Lopes. Lopes, who has garnered a significant following of 5 million on social media, is known for her comedic content and has recently been featured as a judge on the show hosted by Patricia Abravanel.
The selection of Lopes has raised eyebrows within the industry, particularly among fans and critics who are surprised by the choice of a relatively unknown figure to fill the shoes of a more mainstream and established host like Virginia. This decision has led to discussions about the direction of television programming in Brazil and the increasing influence of social media personalities in traditional media. Some speculate that SBT aims to attract a younger audience by embracing influencers who resonate more with social media culture.
As the announcement of Lopes' new role is anticipated within the coming days, reactions from both fans and industry professionals continue to unfold. The underlying implications of the network’s choice might influence future presenter selections and highlight a shift in viewer preferences, as traditional broadcasting increasingly competes with digital formats for audience engagement.
