On Thursday, October 19th, SBT officially announced the hiring of Caio Caesar, who owns the Mídia Vascaína platform and is recognized as the most significant supporter of Vasco da Gama on Instagram. This strategic move is part of SBT's effort to bolster its presence in sports media by attracting influencers with a strong following in the football community.

Caesar will join a team that includes well-known hosts Fernanda Maia and Venê Casagrande on SBT Sports Rio. His immense popularity among fans of Vasco da Gama, one of Brazil's most beloved football clubs, is expected to draw more viewers to the channel's sports segment, which is increasingly competitive in the country.

This hiring reflects a broader trend in sports media where networks are looking to integrate social media influencers to enhance engagement and outreach, especially among younger audiences who often spend more time online than watching traditional television. By bringing on Caesar, SBT aims not only to elevate their sports program but also to connect with the passionate fan base of Vasco da Gama, creating opportunities for renewed viewer interaction and program development.