A recent study conducted by the Globo network has uncovered substantial rejection towards Virginia Fonseca in the advertising market. Known as Brazil's largest influencer with over 54 million followers, Fonseca has been found to be particularly unpopular among major brands, which typically secure larger advertising contracts, such as banks and telecommunications companies. This highlights a disconnect between her substantial follower count and the perceived value of her endorsement in the eyes of top-tier advertisers.

The study indicates that Fonseca's audience largely consists of women from lower economic classes, specifically classes C and D, which may contribute to her lack of appeal for high-end brands looking to target more affluent consumers. The report suggests that companies may view her as someone who does 'everything to be seen', which could detract from their brand image or target demographics. Her influence might not align with the strategic goals of these brands, resulting in a hesitance to engage with her in marketing initiatives.

As Fonseca prepares to make her debut at the upcoming Carnival festivities, the findings could suggest challenges moving forward in her career as an influencer. With her extensive reach, she remains a significant figure in social media; however, if the major players of the advertising sector continue to reject her, this could impact her future collaborations and the types of products she endorses. The study reflects broader trends in influencer marketing, where audience demographics and brand alignment play critical roles in successful partnerships.