The 'NBA Europe' initiative is driven by a clear vision from the NBA and FIBA to professionalize basketball in Europe, and 'Rytas' sees itself at the forefront of this transformation. The club believes that the introduction of the NBA business model to Europe will significantly alter the landscape of club basketball, potentially unlocking new opportunities for revenue and competition. As part of this initiative, 'Rytas' has engaged in constructive discussions with the Vilnius city council, aligning their perspectives on the prospect of bringing an 'NBA Europe' level team to the capital.

Both 'Rytas' and the Vilnius city administration have come to a consensus that having an 'NBA Europe' team in Vilnius represents a mutual opportunity that can enhance the city's position as a regional leader. This partnership aims to attract international investments while raising Vilnius's global visibility in the sports arena. The ambition to establish an 'NBA Europe' team is just one facet of 'Rytas' broader strategy, which was recently highlighted with the appointment of a new general director, Martynas Giga, and the club's intention to operate the National Stadium complex.

These strategic objectives, underscored by a professional management model and modern infrastructure, are essential for 'Rytas' to thrive in an increasingly competitive sports market. By aligning with global standards set by the NBA, the club is positioning itself for future growth and to tap into the untapped commercial potential of basketball in Europe, suggesting a transformative era ahead for both the club and the city of Vilnius.