JBS, one of the world’s largest food companies, is significantly bolstering its presence in the Middle East by inaugurating a new industrial plant in Jeddah, Saudi Arabia, alongside a compelling investment of $150 million in a multi-protein hub in Oman. These initiatives are set against a backdrop of increasing demand for halal food and protein consumption in the region, signifying JBS's strategic direction to tap into this growing market.

The Saudi facility, which has begun operations, is part of an $85 million investment and is designed to cater primarily to the domestic Saudi market while also supporting exports to neighboring countries. The company has ambitious plans to double the production capacity of this plant by the end of 2026, aligning with the burgeoning demand for high-quality protein sources. This move not only enhances JBS's operational capabilities but also reinforces its commitment to serving the Middle Eastern market more effectively.

In parallel with the developments in Saudi Arabia, JBS is launching a new project in Oman that will see the creation of a multi-protein platform. This venture will integrate processing units for beef, poultry, and lamb through a joint venture with Oman Food Capital, further solidifying JBS's role in supplying diverse protein sources in the region. The cumulative $235 million investment illustrates JBS’s strategic focus on leveraging market opportunities in a region increasingly reliant on imported food products to meet its growing consumption needs.