In the past three years, São Paulo has recorded a significant 25% drop in public health service attendances for alcohol abuse, according to data from the city's Municipal Health Secretariat. This decline aligns with a wider movement of awareness regarding the adverse effects of alcohol on health and a collective shift toward healthier lifestyle choices. The city's alcohol and drug care centers reported decreasing numbers of such attendances, indicating a potential change in public perception and behavior around alcohol consumption.

The available statistics show that the number of attendances for alcohol abuse at the city's Psychosocial Care Centers for Alcohol and Drugs (Caps AD) declined from 7,900 in 2021 to 5,907 in 2022, with 6,626 in 2023. This downward trend mirrors similar patterns across other regions in Brazil and is part of an international phenomenon where younger generations are increasingly mindful of their drinking habits.

In an interview with g1's podcast, sociologist Mariana Thibes, who coordinates the Center for Information on Health and Alcohol (CISA), highlighted that increased access to information regarding the health risks associated with alcohol, alongside rising concerns about social media reputation and a growing rejection of intoxication, are significant factors contributing to reduced alcohol consumption among young people. This shift not only signifies healthier choices but also indicates a transformation in societal values and the perceptions around alcohol use, which could have lasting implications for public health policies in Brazil.