The first Helsinki store of the youth clothing brand Lager157 opened on Thursday at 15:07 in the Lantern shopping center in Roihupelto. Local reporter Marika Jegoroff noted that about 700 people were present shortly after the doors opened, with expectations that this number could easily surpass a thousand. The excited young customers, primarily middle school-aged, expressed enthusiasm for the trendy youth brand, highlighting the store's appeal due to its affordable clothing prices.

Many of the young shoppers were already familiar with Lager157, as they mentioned they owned items from the brand at home. The store's grand opening attracted considerable attention from local youth, creating a festive atmosphere as they waited in line to shop for their favorite styles. The event not only underscores the popularity of the brand among the younger demographic but also reflects a growing trend in Finland where affordable fashion for youths is increasingly in demand.

This opening might be symbolic for the community in Eastern Helsinki, where access to trendy and wallet-friendly fashion can impact social dynamics and self-expression for the youth. As these stores continue to open, they could play an important role in shaping youth culture in Finland and offer more opportunities for local engagement among young fashion enthusiasts.