The pop-up store that caused a huge queue comes to a new city
A pop-up store by King Colis, known for selling mystery packages of lost online orders, will open in Tampere after creating significant buzz in Helsinki.
King Colis, a French company known for organizing pop-up stores across Europe, has announced its next location in Tampere, Finland, after a successful event in Helsinki. The previous pop-up store created a massive queue in the capital, attracting crowds eager to purchase mystery packages, which contain lost online orders sold at a price by weight. Customers have reported receiving various items, including massagers and string lights from these packages.
The Tampere pop-up store is set to open from February 17 to February 22 at the Koskikeskus shopping center. To manage the anticipated demand, King Colis will also offer express entry tickets for €15, allowing visitors to skip the line. This mini retail phenomenon has captured the public's imagination, and its success in Helsinki—where over 10 tons of packages were sold out before the event closed—has set high expectations for its arrival in Tampere.
This unique shopping concept raises questions about consumer behavior and the allure of mystery purchases, showcasing how novelty and excitement can drive foot traffic in retail spaces. As cities adapt to changing shopping habits, such pop-up stores provide an innovative approach to engaging customers while capitalizing on surplus inventory.