Sisal is celebrating its 80th anniversary through a series of initiatives highlighting its deep-rooted connections to sports, culture, and business as part of the Milan MuseoCity event, organized by the municipality of Milan in collaboration with Associazione MuseoCity Ets. This initiative fits into the broader theme of 'Cultural Enterprises', which emphasizes the significant intersection between art and sports. It showcases the importance of historical conservation and storytelling in forming a collective memory, particularly through the preservation of its own historical archive that includes culturally significant documents and artifacts.

The exhibition will feature various programs aimed at providing insights into Sisal's legacy through their historical archive, also known as 'Memories of Paper'. Key events will look back at the inception of sports journalism in Italy, depicted through the restoration of early issues of sports newspapers. This retrospective offers attendees a chance to reconnect with the milestones of Sisal's contributions to sports over the decades, reinforcing how the company has not just participated in, but also shaped the sports culture in Italy.

By participating in Milan MuseoCity, Sisal not only honors its own history but also contributes to the broader dialogue about the cultural heritage of Milan. The event underlines the importance of preserving and showcasing local heritage, fostering a deeper understanding of how businesses can integrate into and enhance cultural narratives while emphasizing the role of sports in the collective memory of Italians.