Sisal Wincity has introduced the Winter Lounge initiative to Northern Italy, aimed at embedding the spirit of the upcoming Winter Olympics in cities like Milan and Cortina. This project transforms select Sisal retail locations into temporary lounges, where visitors can enjoy an immersive Olympic atmosphere. The lounges merge physical and digital experiences, encouraging community interaction and shared excitement around the Games.

During the Olympic period, cities including Milan, Cortina, and Verona will host various events that encapsulate the Olympic spirit, extending beyond the official competition venues. The initiative emphasizes the strong connection between urban areas and the mountainous regions, creating a shared journey for attendees. By designing these pop-up lounges with alpine themes and après-ski aesthetics, Sisal is enhancing its role as a community hub focused on fostering relationships and a love for sports.

Furthermore, the project not only aims to engage the local community but also seeks to highlight the uniqueness of the Northeastern Italian landscape and culture. By creating fun and engaging environments for both locals and visitors, Sisal Wincity reinforces its commitment to community involvement and celebrates the passion surrounding the Olympic Games through shared experiences and collective enthusiasm.