Feb 19 • 13:56 UTC 🇮🇳 India Aaj Tak (Hindi)

Appreciation on OTT, Silence in Theaters! Why Do Women-Centric Films Struggle?

The article examines the discrepancy between the praise for women-centric films on OTT platforms and their lack of box office success in theaters, questioning audience intentions and support for such films.

The article raises a thought-provoking question about the disconnect between audience appreciation for women-centric films on OTT platforms versus their silence in theaters. It highlights a paradox where people loudly support strong female characters and demand quality narratives in Hindi cinema, yet do not translate that appreciation into ticket purchases when these films release. This cultural critique suggests that support is often limited to social media expressions rather than financial backing that would enable these films to succeed in the traditional box office environment.

The author references a specific film, 'Haq', which depicts a woman's struggle for her rights within a religious framework that has disrespected her as a wife, mother, and human being. While the film garnered significant discussion and praise after its release on OTT platforms, it failed to resonate similarly in theaters. This raises essential questions about the commitment audiences have towards genuinely supporting narratives that prioritize female perspectives and stories. If audiences truly believe in the need for strong and articulate women on screen, the question remains: why do they not show up in theaters?

In conclusion, the article challenges readers to reflect on their role in this scenario and the broader implications for the film industry. It implies that mere social media engagement is insufficient; audiences need to back their sentiments with tangible action by purchasing tickets and supporting women-centric films in theaters, thereby fostering a change in the cinematic landscape. This could enable the industry to take more risks and invest in narratives that prioritize women's experiences and viewpoints, ultimately reshaping the future of Hindi cinema.

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