During a literary event in Lucknow, Taapsee Pannu spoke about the evolving dynamics between theatrical releases and OTT platforms, revealing that audiences are becoming more discerning and strategic about their viewing choices. She highlighted how viewers now decide whether to watch a film in theaters or on OTT platforms prior to its release, which has intensified competition between these two mediums.

Taapsee pointed out that as audience expectations evolve, OTT platforms are being compelled to adapt by enticing theater-going audiences with specific kinds of content. She emphasized the emerging trend where streaming services express a preference for films that have already proven successful in theaters, stating that if a film does not perform well at the box office, it risks not being picked up by these platforms.

Her comments reflect a significant shift in the film industry's landscape, where the influence of theatrical performance can significantly affect the potential for streaming success. This indicates a new reality that the industry stakeholders, including producers, directors, and actors, must navigate, as the lines between theatrical and streaming releases blur further.