The HORECA sector in Italy is affirmed as a crucial pillar of the national economy, with projections indicating that it generated over 107 billion euros in revenue and provided jobs for more than 1.5 million people in 2024. This analysis by Cerved highlights the structural importance of HORECA to both the production fabric and social life within the country. However, as the sector looks towards 2026, it finds itself amid a complex transitional phase, likely impacting its future dynamics.

Data from ISTAT reveals that between 2013 and 2023, the total number of businesses in the HORECA sector has risen by about 9%. Nevertheless, the trends vary significantly across different areas of the sector, with a noticeable decline in hotels (-7.6%) and a drastic rise in non-hotel accommodations (+78%). In the restaurant segment, there has been a marked increase in the number of restaurants (+22%), contrasted by a substantial decrease in bars (-14.3%). These trends underscore the evolving landscape of the HORECA sector in Italy, highlighting both growth and decline in specific areas.

As the HORECA sector continues to adapt to changing consumer preferences and market conditions, the implications of these trends are far-reaching. The increasing number of non-hotel accommodations suggests a shift towards alternative lodging options, while the decline of bars may reflect changing social habits or economic pressures. Understanding these dynamics is essential for stakeholders within the industry to navigate this transitional phase effectively and capitalize on new opportunities for growth.